Traditional website
Request an Estimate
Ask every shopper to start with a generic contact form and wait for a callback.
Online HVAC Pricing for Your Website
HVAC Pricing Software Built for Contractors
Let homeowners price their HVAC replacement online—before they ever call.
SurePrice turns your website into a 24/7 HVAC sales tool with contractor-controlled pricing, instant replacement estimates, financing and payment options, and qualified lead capture.
Built from the real-world sales workflow of an active HVAC contractor.
A better first step
Stop Making Homeowners Call Just to Ask What It Costs
Your website already gets visitors. SurePrice gives them a reason to engage. Prospective customers can get useful replacement-pricing context before committing to a sales call or in-home appointment—and every price they see comes from your configuration.
With SurePrice
See Your Price
Give serious shoppers contractor-controlled pricing context, then capture an informed opportunity.
How it works
From Website Visitor to Qualified HVAC Lead
SurePrice is the pricing and qualification layer between your website traffic and your sales process.
Set Your Pricing
Choose the systems, sizes, and prices your company wants prospective customers to see.
They Build an Estimate
Homeowners answer a few questions and explore relevant replacement options on your website.
Capture the Opportunity
SurePrice records the customer, system, quoted amount, buying stage, and lead source.
Your Team Takes Over
Follow up with context or send the homeowner to your existing online booking destination.
HVAC-specific configuration
Built for the Way HVAC Contractors Actually Price Replacements
This is not a generic form builder. SurePrice is designed around the equipment, sizing, payment, and service decisions that shape a residential HVAC estimate.
Replacement equipment
Air conditioners
Furnaces
Heat pumps
Mini-splits / ductless
Complete HVAC systems
Tonnage-based pricing
More ways to configure the offer
- Installation and replacement workflows
- Financing and payment presentation
- Configurable dispatch fee
- Maintenance plan pricing
- Monthly or annual plan billing
Homeowner experience
Give Homeowners Answers Without Giving Away Control
SurePrice presents an online estimate based on the prices and options you configure. It does not have to become an irrevocable final contract price. Your team can still verify the project after reviewing the home and actual installation conditions.
DuctworkElectrical requirementsPermitsAccessibilityEquipment needsActual site conditions
Try the HVAC Demo
Lead intelligence
Know More Before You Make the First Call
A generic website form gives you a name, a phone number, and maybe “need new AC.” A SurePrice lead tells you what the homeowner was pricing, the amount they saw, where they are in the buying process, and where the lead came from.
Customer information
System requested
Quoted amount
Buying stage
Lead source
Email notifications
Focused by design
Your HVAC Software Stack Doesn't Need Another CRM
SurePrice handles the front of the sales journey: online pricing, qualification, and lead capture. Then your team takes over.
Website visitor→Online pricing→Qualification→Lead capture→Your sales process
Keep your CRM. Keep your scheduling software. Keep your dispatch software.
Add SurePrice to the front of the funnel so homeowners have a better way to engage before they enter the rest of your workflow.
Pricing transparency
Show HVAC Pricing Without Locking Yourself Into a Final Quote
Give homeowners useful pricing context early while retaining control over the final project scope. Your HVAC website pricing calculator reflects the equipment, tonnage, options, and estimate logic you choose.
- You control the equipment and prices shown
- You decide how payment options are presented
- Your team verifies installation-specific conditions
- The homeowner moves forward with better context
Built From Real HVAC Experience
Built Around the Way HVAC Contractors Actually Sell
SurePrice originated from a real problem encountered in an operating HVAC business: homeowners wanted useful replacement pricing before they were ready to schedule an appointment or speak with a salesperson.
SurePrice was built to provide that pricing context while keeping contractors in control, capturing the homeowner as an actionable lead, and fitting in front of the company's existing sales and operations workflow.
Built from real HVAC experienceContractor-controlled pricingDesigned around replacement leads
Product capabilities
Everything You Need to Put HVAC Pricing Online
A focused set of tools for presenting prices, helping homeowners explore options, and giving your team a more useful lead.
Pricing
- Contractor-controlled equipment pricing
- Tonnage configuration
- Financing presentation
- Dispatch fee
- Maintenance plans
Homeowner experience
- Instant estimates
- Branded quote experience
- System options and recommendations
- Online booking CTA
Lead management
- Customer details and buying stage
- Quoted amount and attribution
- Recent and full Leads dashboards
- PDF estimates and CSV export
Notifications
- Email lead notifications
- Quote and system context
- Lead-source context
Plans
Simple Pricing. No Per-Lead Fees.
Choose the SurePrice plan that fits your HVAC business. Every plan gives you a direct path to put contractor-controlled pricing online.
Starter
$97/month
+ $297 one-time setup
Put a branded, contractor-controlled HVAC pricing experience in front of your website visitors.
Purchase StarterMost popular
Professional
$247/month
+ $497 one-time setup
Build a more complete online pricing and lead-qualification experience for your HVAC company.
Purchase ProfessionalPremium
$697/month
+ $1,497 one-time setup
Bring online HVAC pricing to market with a higher-touch implementation and setup process.
Purchase PremiumNot sure which plan fits your company? Request a Demo
Common questions
HVAC Pricing Software FAQs
What does SurePrice actually do for my HVAC company?
SurePrice puts your replacement pricing on your website. Prospective customers can build an instant estimate, and your team receives the lead with context about the system, quoted amount, buying stage, and source.
How does the online pricing calculator come up with an estimate?
You configure the systems, sizes, and prices you want to show. The homeowner answers guided questions and SurePrice builds an estimate from your configuration.
Can I use my own prices?
Yes. You control the pricing your company shows online. SurePrice does not force you to use a generic national price book.
Do I have to replace my CRM or dispatch software?
No. Keep the operational tools you already use. SurePrice handles online pricing, qualification, and lead capture before the opportunity enters your existing sales process.
What types of HVAC systems can I offer pricing for?
You can offer pricing for air conditioner, furnace, heat pump, mini-split or ductless, and complete-system replacements, including tonnage-based pricing.
Can I show financing or monthly payment options?
Yes. You can present configured financing and payment information alongside the replacement estimate.
What if I show a price and the house needs additional work?
The online price can be presented as an estimate. Your team still verifies ductwork, electrical requirements, permits, accessibility, equipment needs, and other installation conditions before the final agreement.
Will this work with the website I already have?
Yes. SurePrice is built to add contractor-controlled pricing to the front of your existing website and sales process.
What information do I get when someone completes an estimate?
You receive customer information and context such as the requested system or service, quoted amount, buying stage, lead source, and quote details. Leads are available in the dashboards, with email notifications, PDF estimates, and CSV export.
Can I send someone to my booking page after they see a price?
Yes. The quote experience can direct the homeowner to your existing online booking destination.
What's the fastest way to see if SurePrice fits my company?
Try the free HVAC demo to experience the pricing flow immediately, or request a live walkthrough if you want to discuss your website and sales process.
Ready to Put Your HVAC Pricing Online?
See what your customers would experience before changing anything on your website.
View Plans / Purchase